The scope of IP telephony in the small and medium businesses (SMBs) can be enormous. This report on Infoworld says SMBs employ 35% of the total workforce and account for about 42% of total business revenue. The current penetration of IP telephony among SMBs is not very high but in the coming years the scenario is bound to change. To be a better player with more efficiency and improve productivity an inclination towards IP telephony is bound to happen.
Critical success factors
Below are areas vendors should focus on to achieve success in this segment:-
- Adopting SIP (Session Initiation Protocol)
- Vertical Specific Solutions.
- Adopting SIP (Session Initiation Protocol)
- Expanding go-to-market strategy.
- Alliances with Service Providers.
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